Saturday, 1 July 2017

Unit 15: Developing A Small Business - Task 1

UFilms (Formerly known as SRC Infinity Productions) was started as an enterprise business within Stockton Riverside College. Originally we offered services including; photography & design, editing and filming -  However after discovering that lack of demand for our photography & design department, as well as the scaling down of our business with employees, we started to focus our resources on one organized front as we expanded into the general public with our rebrand from SRC Infinity Productions to UFilms.
As UFilms we focused on the planning, capturing of footage, editing and then depending on the scale/client distribution serving as a company capable of offering all stages of the production process.
There are eleven members of the team that make up UFilms, some have more general roles serving in the areas of planning or practical work (filming/editing) depending on what they specialize in.
Some have more specific managerial roles such as Danniella Cooper who serves as the operations manager.
Danniella would overlook all operations of UFilms, ensuring all were completed to a high standard and on-time for clients. She would often organize meetings and ensure communication between all production areas was going smoothly.
Another more specific role belonged to our accountant Jess Bramfitt.
Jess managed all our incoming and outgoing money, chasing up debts when needed. She created all of our invoices and issued them to our clients, clearly outlining the price they would have to pay for the services we were offering and when it would be needed to be paid buy.
Finally when looking at my own role, that was more specifically focused on a particular area also. (Although I often helped out in both pre-production and filming on occasions - As well as managing my own project which I will discuss in more depth later)
As part of UFilms I was manager of Human Resources and also served as Wellbeing Manager as part of this role.
My duties included ensuring that all members of the team remained upbeat, productive and positive to ensure they are happy and more engaging with their work.
To do this I created a weekly group exercise which I entitled 'Feel Good Thursday'.
The idea of 'Feel Good Thursday' was that every week we would gather and each member of the team would get their own designated Thursday i.e. the first week was dedicated to Taylor Henderson so it became his day.
The group would then gather with their pre-written messages explaining all the positive things they like about the person and the memories/times they have shared.
This became very successful and I was told by many of the participants that they felt happier and more motivated to work afterwards.
All of our profits are taken in cash from our customers and our current charging rates are £8 per hour per camera for filming and then £8 per hour of editing.
These prices were chosen as they were much cheaper than any competition we could find and due to our business being run on a student level we may lack the professional standards whether that be due to experience or available resources such as equipment and editing software.
The first income we gained was from a college based initiative with external clients donating money and supporting students and their up and coming business ventures.
We had to pitch our business to a panel of judges in a 'Dragon's Den' style setting, they would then listen to competing business for a large total of £100 to be given to them.
The team of myself, Danniella Cooper, Taylor Henderson and Kane Smith were successful in our attempt and gained the grand total (We are still currently chasing £30 of the total due to tight college policies and poor communication on their part)
Other projects we completed following this and gained a consistent income flow for included; the filming of performing arts shows, promotional content for Stockton Riverside College and working on promotional content and the filming of shows for loyal clients at Page2Stage.
When looking at our promotion and how our business is marketed itself, we use many social media platforms to promote our business and its services including; Instagram, Twitter and Facebook.
I primarily ran our Facebook page which proved to have the biggest reach when compared to our other social media platforms, with 334 likes and posts gaining reaches as high as 2000+ views.
Another asset of our business is our resources. We are equipped with all appropriate equipment needed to capture the content requested from our clients including a variety of cameras, tripods, booms, cranes, tracks as well as editing software to piece together our footage into a final project.
All of this equipment is provided to us by Stockton Riverside College free of charge and can be used as and when we wish as part of the Creative Media - Film & TV course.
It is stored within a Green Room studio (With its own Green Screen wall) which again we have access to and has been used in the past for numerous UFilms projects including a music video for Cherry Head, Cherry Heart - Road to Rome and festive Christmas themed photos for the staff and students  of the college.
UFilms has had many successful ventures including the previously mentioned Dragon's Den pitch.
Other ventures that ended with similar success included another Stockton Riverside College run exercise focused around Equality & Diversity. We had strong competition from many other parties participating but overall we won with our educational video entitled 'Educating Grandad'.
It focused on the grandfather of a family and his 'old fashioned views' and ultimately ended with the Grandad understanding the error of his ways thanks to his more accepting and educated family explaining the issues with the comments he was making.
Another competition we were successful in winning the public vote of was run by an external group named CUTFilms.
We created a social action piece focusing on the negative effects of smoking simply named 'Smoking Kills'
We showed a character go outside to smoke, he opened a box of cigarettes but instead of cigarettes inside it was filled with bullets.
The character then takes the bullet, loads it into a gun and puts the gun in his mouth and then pulls the trigger.
The gun clicks several times with the messages 'Every time you smoke you risk your life' before ultimately there is a gunshot sound.
This powerful piece was received very well and with strong promoting on our social media and support from sources such as Stockton Riverside College and The Newcastle Film Festival we were successful in gaining the most votes.
When looking at the failures of UFilms I don't believe we have failed to provide a client with a product ever but we have had our downfalls and issues which have caused major issues to occur sometimes resulting in delays.
Our main downfalls which have caused such issues is the lack communication and enthusiasm of team members.
This lack of enthusiasm from certain members has made the work-load for others much heavier, adding in some cases more time before the product can be completed.
Communication is also a big issue as sometimes UFilms members have struggled to work as a large team and ensuring that everyone is on the 'same page' with information.
An example would be the filming of a wedding video.
A member of UFilms was in charge of communicating with the client however due to mis-communication, the team planned to arrive on the venue a day later than the wedding was actually occurring.
Thankfully on the morning of the wedding this mistake was noticed and resolved without the clients awareness but it was a very near miss to something that could have been a major failure to UFilms.
Despite these issues, we all began UFilms with little to no experience and have gained much more knowledge and experience in the field we hope to soon work.
I personally feel as though I have improved my own communication skills within the team and have learnt to 'find my voice' as a team member and to express things I believe to be important.
I have also learnt much more the financial and business side of the industry, understanding more so the importance of budgeting, credit control, invoices and similar necessitates which I had little knowledge about prior to beginning the business.

Sunday, 25 June 2017

Unit 06: Critical Approach - Downton Abbey

Throughout the clip taken from ITV’s Downton Abbey a representation of class and status is constructed throughout using a variety of different techniques.
Firstly when looking at the opening shot; Daisy is present and knocks on the door of the other maids room loudly to wake those inside, calling out whilst she does so.
Throughout this sequence the focus remains on the door rather than the character knocking, Daisy is completely out of focus as she walks towards the door and when she knocks and calls out only her hand becomes the focus of the shot.
From a filming point of view this may have simply been to show that Daisy was not an important role to the narrative in this scene, however analysing from a semiotic point of view this may have been done in order to show that the maids around Downton Abbey were mostly faceless and unimportant due to their lower class and status within the household.
This happens throughout the tracking shot also when Daisy is walking through the rooms of the upper level of the building, almost all of the maids doing their daily duties are not in focus and very few faces are actually seen on camera, again suggesting their low importance and their expendability as they are all portrayed as the same and a very hard to distinguish from one another.
Another aspect which makes the maids difficult to define is their uniforms as they are all dressed the same suggesting very little individuality and again makes all the maids seem very unimportant due to their lower class.
Focusing again on the waking of the maid’s scene, it suggests a lot about their status and how the staff fall on the hierarchy of the home that they are awoken.
One of the ladies that wakes after the knock states "Awh, just once in my life I'd like to sleep until I woke up natural", suggesting that this rude awakening occurs often and that the staff are in need of more sleep (Possibly suggesting long and strenuous working hours – As later portrayed by the duties we seem them carrying out throughout the home and the long list of duties given to Daisy in the kitchen)
This rest interruption is portrayed once again when the staff and gathered eating their breakfasts and the bells for food begin to ring. The fact that their well-being is taken much less importantly than that of the owners of Downton Abbey shows the difference in status very clearly. 
This awakening contrasted massively to that of Lady Mary in her bedroom as she gracefully awoke herself undisturbed, so much so that she returns to her bed and calls for service. This subsequently portrays Lady Mary as living the fantasy of the maid from the previous scenes and shows how the maid aspires to be in the same class and status of her superior.
Analysing the scene of Lady Mary's awakening further, as she wonders to her window and looks out of it she spots Paperboy. 
A deeper reading of this scene would be that Lady Mary is looking out of her window and down at Paperboy, suggesting that she is more powerful and possibly representing in a literal form how she is 'higher' in class than the boy below her. 
This technique of representing a character and how they fall on the hierarchy of Downton Abbey through their physical level is used numerous times throughout including; when Daisy is receiving her list of chores from Mrs Patmore, when Daisy is receiving criticism on the fire from Mrs Hughes and when Paperboy first arrives at Downton Abbey and how the building towers over him. 
Levels are used again in a similar technique very notably with the introduction of Robert Crawley as he slowly descends the stairs, beginning at the top of the home.  
He is physically above everyone member of staff at this point although none are present in the room (All are below in their quavers/the kitchen). 
The fact that no other character is present in the home as this peaceful scene occurs is also very significant as it differs massively to the typical manically busy scenes of the staff of Downton Abbey as they all prepared for the awakening of the owners of the home. 
The tranquil music playing is massively different to the erratic paced music played within the kitchen scenes featuring Mrs Patmore and Daisy speak about chores.
Looking more at sound, the scenes with Robert travelling down the stairs is all but silent so much so you can hear each step he takes as he travels down the stairs, whereas comparing to the kitchen scene again, there was much more talking, the cluttering of pots and pans and other noise pollution. 

Monday, 19 June 2017

Unit 23: Multi-Camera Techniques - Task 1

What is Multi-Camera?:

Multi-Camera production means that more than one single camera is used when capturing footage, this is used both on-location/sets such as television and film productions or live events such as football matches, cricket games, etc.
The main purpose and benefit of this technique is to have the ability to capture an event from more than one angle at once - crucial for one-take moments. 

Examples of Multi-Camera in Action:

Live Show Production #1 - 
The following set-up is of a live performance being captured for television.
As it will be broadcast to an audience watching from their screens, it is important to capture the show from many angles to ensure the artist is always in shot and to have the ability to transition to different shots throughout to keep it interesting.
The largest camera shown at the back of the audience with the widest of reaches would be a moving camera, most likely on a crane, to get a far shot of the performing talent (possibly to introduce the show) as well as audience reactions.
These are featured as cutaways to show the audience engaging positively to the talent, whether that be laughing at a comedian's joke, singing along to an artist, etc.
The camera to centre, left and right of the stage would capture all of the talent on stage closer to the actual performance; they can zoom and vary between long shots and mid-shots.
Similar shots of the following mentioned above can be seen below;
Establishing Shot of Talent (Taken from Jack Whitehall Live At The Apollo)
Cutaway of Audience (Taken from Jack Whitehall Live At The Apollo)
Long Shot of Talent (Taken from Jack Whitehall Live At The Apollo)
Mid-Shot of Talent (Taken from Jack Whitehall Live At The Apollo)
Studio Production #1 - 

The following set-up is similar to that of a studio based show, whether that be a comedy show with the a host and two sets of panellists or a game show with two different teams of contestants.
I have added lines to the diagram to show the footage that each camera would be capturing, the two to the left and right of the host would focus on the tables of guests.
They would most likely remain static in position (Depending if the guests move from behind their desk - If so then these cameras would be able to move and follow) capturing mid-shots, but would zoom in to gain close-ups of guests if an individual person was interacting to the host for example. This is to avoid the same shots being overly used and becoming dull to the viewers, and to also ensure that the other guest not speaking is not caught in-frame uncomfortably in silence.
The camera pointed directly at the host would also most likely stay static, and would most likely capture mid-shots of the host as he spoke from behind his desk.
Similar shots of the following mentioned above can be seen below;
Mid-Shot of Host (Taken from The Late Late Show with James Corden)
Mid-Shot of Contestants (Taken from The Chase)

Close-up of Contestant (Taken from The Chase)

Studio Production #2 - 
The following set-up is similar to that of a studio based television production such as a soap opera.
I have added lines to the diagram to show the footage that each camera would be capturing, I have then gone on to colour code each camera in order to distinguish the lines from one another.
Firstly, both the blue and orange cameras will be capturing the characters featured around the counter. The blue camera will be used primarily as a mid-shot of the two characters sitting down, it can also be used for close-ups as and when appropriate.
The orange camera captures a master-shot of the entire scene, and would be used in order to establish the scene and when the character behind the counter is interacted with (cutaways of mid-shots and close-ups may then follow as dialogue begins)  
Looking to the other side of the room, there are four characters sat in one of the booths.
The green camera would capture the pair on the further side and the purple would capture the closer side, meaning both are capturing the characters on the opposite sides.
The shots would typically be mid-shots and used as cutaways as dialogue between characters occur, the shot could also be changed to close-ups depending on the context of the dialogue and if both characters need to be featured.
The master shot would then be captured by the red camera to establish who is present at the table and to cut into as editing begins.
The variety of shots are important to make the content more exciting rather than having the same static shots throughout.
It is important to use multi-camera in this situation as it saves time on the production and reduces the risk of continuity issues as new takes occur.

Live Action Production #2 - 
The following set-up is of a live cricket match being captured for television.
As it will be broadcast to an audience watching from their screens, it is important to capture the game from many angles to ensure that all the players and their actions are always in shot, the field also has to be covered to ensure the ball is in shot. Another reason is to have the ability to transition to different shots throughout to keep it interesting.
The two cameras to the side of the pitch are focusing on the cricketers as they run down the crease, then the other ones either side are to get over the shoulder shots of the bowler throwing the ball and then the batter hitting it and the rest of the cameras are to monitor the field in case the ball travels in that direction.
The stumps and empires both have cameras attached in order to monitor them and an aerial camera tracks the ball as it travels in the air.

Advantages & Disadvantages:

Advantages:
  • Multiple angles are captured allowing for more interesting/engaging viewership when edited together.
  • Time is saved during production as instead of needing multiple takes and set-ups, footage can be captured from multiple angles in a single take.
  • Live television can be captured and still have editing decisions by cutting from one camera broadcasting to another.
  • Events can be captured in their full entirety with every action captured; i.e. within a football match every goal scored would be captured, every kick made, etc.
Disadvantages:
  • Due to multiple cameras being essential in multi-camera filming, the equipment will be more expensive.
  • As multiple cameras are being set-up, every scene will have longer initial set-up times as more cameras are being set-up. (This does not takeaway from the huge time-saving advantage of capturing the scene from multiple angles once the initial set-up has occurred)
  • With the multi-camera  method of filming being used it can sometimes be difficult to avoid capturing a camera within the shot of another camera.
  • Not enough space/Awkward sets/Changes


Tuesday, 13 June 2017

Unit 31: Social Action - Presentation







Unit 31: Social Action - 'Vote' Video

For social action we were tasked with creating a piece that would insight change within a person's life; whether this to encourage the quitting of things such as smoking, drinking, use of recreational drugs or to inspire them to change an aspect of their life in a positive way by exercising, eating healthy and so on.
With the general election coming up, I decided that a positive message that I could portray was the importance to vote, especially for young people (As young people are known not to get involved, with a turnout of only 65% of voters registered in the previous general election) - An audience I would reach through UFilms with help from Stockton Riverside College's promotion.
With an idea research began, to ensure that I would be factually accurate when speaking about the topic of politics and the importance of voting - Checking any statistics, researching the importance/impact the decision will make, etc. 
From here, I then planned the format of the video. I imagined it as a short, formal, informative piece simply expressing in a passionate way the importance of voting.
I also planned to gather VOX Pops as I believed showing a varied group of people of our age discussing politics and its importance would resonate with others and make them consider that they should feel the same interest in politics shown in this video. 

After the plan had been formed I began creating a script to be followed for the presenters at the beginning and end of the video. 
I watched lots of similar content encouraging people to vote and incorporated a variety of aspects and persuasive/professional terminology into my script to ensure it was successful in its purpose and to a professional standard.
As someone who was unsure about voting myself, I also incorporated a lot of things that had changed my own opinion and advice that other people had given me to vote.
Next I formed and organized my team - Kane Smith (Camera Operator) and Taylor Henderson/Danniella Cooper (Alternated between AD/Boom Operator).
I decided to also feature the crew within the video's opening/closing (so we all alternated jobs as and when we presented) as the more people I featured the more powerful the video would be as it would show that lots of young people believe voting is important and may make a person feel 'wrong' or 'left-out' for not voting.
As a crew we worked very well together and filmed both the opening and closing of the video with little to no issue.
Next came the VOX Pop's, as a team we approached a variety of people and I asked the questions I had prepared, they were;
- Do you plan to vote in the upcoming general election?
- What would you say to those who don't vote?
- Do you talk to your friends about politics?
I would then get them to sign a release form in order to ensure we could use their content without any issue.
After gathering all of the footage, I exported it from the SD cards and it was edited by Taylor who completed it to a great standard and uploaded it to YouTube.

It was received very well and gained great comments from Stockton Riverside College staff.
It was also shown at a Q&A organized with Stockton South Labour candidate (and now MP) Dr Paul Williams and again was praised by all, including Dr Paul Williams himself.




Monday, 12 June 2017

Unit 62 & 5: Digital Video & Working to a Brief - Report


Unit 62 & 5:

Digital Video & Working to a Brief

River Tees Rediscovered
Matthew James Taylor




Contents Page:


  • Page 1-2 – Introduction: Description, Issues & Type of Brief
  • Page 3-5 – Team Roles & My Role within the Team
  • Page 6- Feedback & Comparison

Introduction – Description, Issues & Type of Brief:


In order to complete both Unit 62: Digital Video and Unit 5: Working to a Brief we accepted a brief issued to us by a local organisation named River Tees Rediscovered.
The brief requested that we create a promotional video with a total duration from 2-4 minutes. We were informed that the video should highlight a variety of different services that are available on the River Tees and should encourage other parties to utilise said services. 
Furthermore it was explained to us that the content would be featured on their new site which would be accessible on a variety of platforms, meaning that the content created would also have to be accessed on those platforms (a list was featured within the brief). The finished product would also be shown at presentations and other sources/events and they expressed the importance of the quality.

The brief informed us of the services/roles they required of us (storyboards/creative team, camera operator(s), director(s) and an editing department) as well as estimated times for which ideally each stage of production would take.
Upon reading the brief we were overall happy with the task but a factor which proved to make the request more difficult was the number of events/services that were listed to be featured within the promotional video, in total there were 21. This would prove to be an issue as attempting to highlight all 21 services within the 2-4 minute duration range would leave each service with a tiny 5.7 seconds each using the lower end of the duration scale given – even using the larger, the amount of time given to each service was still only 11.4 seconds.  
We did not feel that we would be able to give a suitable focus to all of these services within the small timeslots they would have and also had to account for the travel restraints we may face as many of these events occurred much further than any of us could easily access with public transport (which to most was our only available mode of transport)
To resolve these issues we scheduled a meeting with our contact from River Tees Rediscovered, Jenyfer Owen. We decided on a meeting date of 6th October 2016 and as a group prepared any questions we may have about the brief, most of which orientated around the distance and amount of events/services.
During the meeting we agreed on lowering the amount of services included from the original amount of 21 to a much more manageable and in-depth exploration of 4 (with the possibility of more depending on if the content was needed). This also resolved any distance issues as all remaining projects fell well within our designated catchment area of which we could travel. Another topic discussed and prepared for was the style of the piece, including the visions of River Tees Rediscovered as well as any consistencies they may want to maintain with colour schemes/music.
When discussing music with the client we explained the issues of using music by an artist without permission and that it could result in many sources forbidding the use of the promotional video on copyright grounds. To avoid such we explained we would only be using appropriate royalty free music which we felt matched the tone that River Tees Rediscovered were hoping to achieve.
Jenyfer was pleased by all of this and we all agreed on the above mentioned terms.  With all the potential problems resolved we could go on to follow the brief and create the content as agreed upon.
Before continuing to speak about the creative process, I first must cover the type of brief that we were provided with. Firstly to understand a variety of different briefs, you must first understand what a brief is.
A brief is a meeting of two parties or (and) a legal document which is a lawful agreement and can be taken to court if breached. A brief includes what the party is requesting and expects of the other party involved as well as numerous factors including; time periods, contact information, terms and conditions and other essential information.
The type of brief we received was a formal brief as it was a detailed document which explained to us what the employer, River Tees Rediscovered, wanted of us but it was not a legally binding contract. As with a formal brief, our client was still open to ideas and discussing issues as we did.

Team Roles & My Role within the Team:

When looking at the large workload as a team, we decided to work as a large group to organize, plan and prepare for the individual shoots, completing pre-production paperwork together and then later breaking down to sub-groups to capture the footage as we decided teams larger than three would have members of the crew on-location without purpose. 

When looking at my role in the team individually, I served a variety of different positions within the main crew and worked on a number of the individual filming projects including Tees Barrage and Bat Box Building with the smaller sub-groups we created.

I worked heavily on the contacting of clients and the preparing of essential paperwork for shoots such as appropriately worded release forms, storyboards, shot-lists and other forms of research and planning.  

On the Tees Barrage shoot I worked alongside Kane Smith and Jess Bramfitt in order to capture some footage of the services and activities Tees Barrage has to offer for our River Tees Rediscovered clients.
The day began with Jess and I travelling into college to collect the equipment needed to shoot the content, we then walked to the designated meeting point beside the location to meet Kane.
Once the group was together we went to the main barrage building and explained who we were, from there we were greeted by the client we had been corresponding with through email prior, Lee Butler.
We all explained the project and the content we needed to shoot and Lee was very enthusiastic and happy to help, making several suggestions of locations to shoot at, giving us our own 'meeting room' for planning and to store any bags, coats or unneeded equipment.
We also spoke to Lee about future opportunities for other projects, covering our work experience, and he took my email and has said he will put me in touch with their media organizers.
Shooting began with Kane taking the role of camera operator, he really excelled in this role and the content he captured looked fantastic. He communicated with myself and Jess well throughout the entire process and always took suggestions on-board, attempting a variety of creative different techniques and overcoming issues he faced when shooting, for example content being blocked by obstacles and the such.
He also ensured that we overshot to make sure we have enough footage, capturing some stock footage (i.e. of the buildings, offices, displays they have, statues, etc.) as well as the main focuses of the Tees Barrage including the barrage in action, their water course, biker trails, etc.
Myself and Jess worked together, sharing the responsibilities of both director and production manager between ourselves.
Jess took the role really well, remaining professional throughout the shoot and ensuring that everything was running smoothly; she displayed fantastic communication skills when speaking to clients and worked brilliantly alongside Kane and I.
We also both filled the different sections of the production form in together; double checking each other’s added information to avoid errors.
Similarly to Jess, I also worked alongside the clients and communicated information to them (and maybe doing so further if/when contacted by the media team that Lee forwarded my email too) as well as with Kane, directing some of the shots and giving advice on what to capture and believe that I completed my role to the best of my ability.
We captured all footage we intended to capture with no issue and I exported and logged the footage for editing.
Due to a scheduling error on the Bat Box Building shoot I was asked the day before shooting began to also work on this shoot alongside Rhys Collins and Adam Mclean in order to capture some footage of the activities Preston Park has to offer for our River Tees Rediscovered clients, this particular shoot focused around the museum and the bat box building lessons run by volunteers of the park.
Rhys, Adam and I travelled to the park and met outside of the museum (We had collected the equipment previously to ensure that this did not cause time delays and all paperwork such as release forms of those participating had been prepared also).
Once at the park we met with our contact, Sarah Barry. She guided us to the room in which the lesson would be taking place and allowed us to set-up beforehand. I organised where would be best to position the camera, working with the class' leader to decide where would be best. I then suggested that we focus upon one table as to allow those from the general public who do not want to be captured on camera to work on another freely, she agreed that this may be the best course of action.
Rhys and Adam set-up the equipment whilst I took the opportunity before the lesson began to get the teacher of the class' release form signed, to avoid interrupting her for the permission during the lesson itself.
Soon after, the lesson began and members of the general public began to enter and started making the boxes. As soon as a new person would enter the area I would explain who we are and what we were filming, I would ask if they would mind taking part and if so if they would sign the release forms to agree such. Those involved were very pleasant and happy to help, I also ensured that they signed on behalf of their children as they would instead require the permission of their legal guardians; again everyone was happy to help and no-one questioned or opposed it.
During the intervals of new arrivals I would work alongside the camera operator, Adam Mclean. I would give him advice or suggestions on particular shots and guide him around to occurrences that he may have otherwise failed to capture. Adam excelled in this position and remained on task throughout. He was very professional and showed a clear understanding of all elements of his role, capturing some great footage. He was also very determined to get particular shots that he thought would look good and we would work together to complete such, whether that be me moving certain obstacles or politely asking if someone could avoid standing in front of the camera or a certain ongoing event that we wanted to capture.
When we had captured enough footage I made sure we thanked the teacher for allowing us to record her and her lesson before departing.
Wanting to make the most of the time at the Preston Park location we captured some stock-footage of the museum and other parts of the Preston Park area which we may have decided to showcase in our production for the River Tees Rediscovered clients.
Again I would guide and advise Adam as he operated the camera, assuring that he did not capture anybody directly without having their written consent and giving my opinion/suggestions on particular shots.
After all the footage was captured we had to decide the best way to handle the post-production stage as the team of eleven would not be able to all edit around a single monitor. At first we considered each editing a scene or segment of the video, each taking a different location to focus upon however we quickly realised that all our editing styles were different so when the content was brought together for the final piece each scene would look disjointed and different.
Ultimately we decided to all individually create a thirty second clip focusing solely on the location we worked on during the filming stage – As I worked on extra, completing two, I could select either of my projects and ultimately decided to go with the Tees Barrage footage due to it being more varied than the Bat Boxing class.
When everyone completed their own thirty second edits we watched them all back as a group and decided which aspects we believed were best from each, noting down aspects we would like to include in the overall final edit. When the notes were taken a final piece was edited, incorporating aspects from everyone’s different videos.   

Feedback & Comparison:


When the final product was completed we had representatives from River Tees Rediscovered come and visit us on the 7th December to give some feedback on the promotional piece we had created, the feedback was mostly positive with comments on the professionalism, the slickness, the good pacing/vibe and the appropriate use of music.
There was however some issues that they did point out to be amend including the logo we had been given had been updated and changed so was no longer associated to the brand, statistics featured within the video has also changed.
Another issue found was that there was a shot featured of the entrance of Preston Park however the transition was rather sharp to the next scene and the entrance was only featured for a very short time giving a bit of a “jerky” look to it.
Ultimately these problems were addressed after the meeting and a final edit was created to a good standard for our clients which they were pleased to show as part of their brand.
To ensure our quality was to a high standard and consistent with other promotional content shown by our client, we looked at many similar videos posted both by the clients themselves in the past and other similar external content in order to get inspiration and an idea of a format.
Firstly when looking at the opening of the video, it is important to show the branding of the company. As you can see from the comparison below, this was the same with River Tees Rediscovered’s previous content;
The logo itself has some sort of movement on both videos to remain engaging and set a pace to the content; In River Tees Rediscovered’s original video the green circular logo slowly zoomed in, whereas our River Tees Rediscovered logo the River/Arrow travels through the text before transitioning to the first scene.
The transitions were different in pace as were the videos, this movement as well as the speed and tune of the song featured set this up – We, and the clients that viewed our content, felt that the fast and cheery pace was much more engaging and exciting to the viewer than the previously featured slow, sombre tune in River Tees Rediscovered’s other video.
Another difference that went down very well with our clients in regards to pacing was to embed the statistics into the video to keep the upbeat pace and to hold the interest of the audience rather than cutting away solely to a screen of text as the previous video did.
Overall our clients were very happy with the quality, a lady from the media team described the content as “much more appropriate and engaging” to the audience they were targeting and hopefully getting engaged in the services available on the River Tees.
Another of the clients discussed how they were eager to get the video onto their site and social media pages as well as YouTube, again showing the quality and that they were overall very pleased with the finished product, she commented that "It would definitely get a high reach" on their Facebook Page. 
I believe I played a crucial role within the team and its overall success with the production of this promotional video. My contribution came heavily with  the filming and post-production as I was involved in capturing half of the events that were featured within the final video and I worked on my own 30 second edit sample in order to gain some ideas from the group for the overall edit.
This by no means should undermine the role I played in, or the overall importance, of pre-production.
As I said previously, I was the liaison between my team and many of the external contacts we had to work within in order to capture the content.
I also prepared many risk assessments to ensure crew would remain safe on-location, release forms and research. 
After the assignment I discovered that I enjoyed pre-production the most and believe I excelled in the area. Although I worked much more in other areas and expanded my skills further in them, gaining much more experience, I believe being the liaison between parties is an area I could work within in the future. 

Unit 37: Presentation Techniques for Broadcasting - Understand Presentation Roles and Techniques

Within this blog I will be exploring the history and development of presentation styles, discussing how the presenters and the way in which they present content has changed over time.
I will be discussing examples from a variety of differing decades meaning I should cover a strong range of content and should be able to see clearly when the changes in presenting styles begin to occur. 

Pathé News (Otherwise known as British Pathé)
Pathé News was founded by Charles Pathé and began in France in 1908, later established in the UK in 1910. 
There were major differences in these first productions which have now completely changed in both future shows and within the later years of Pathé News itself.
First and foremost the frequency and duration of the content being released; the newsreels were released biweekly and would only be four minutes in length. 
Comparing that to modern day news productions released that seems too short in frequency as the news in current day can be accessed anytime through social media, online apps and platforms such as YouTube.
These sources can all feature presented clips or written articles twenty four hours a day relating to any country, often reporting on news within hour(s) of it occurring. 
As well as this the news is presented on television by a large number of different channels with a variety of shows/presenters across the day. 
Using BBC One as an example (including any production that is displayed with the 'News' category), this is a schedule of times the news is shown on a day and its duration;
- HARDtalk (00:40-01:00)  = 20 minutes 
- Newsday (01:00-01:30)  = 30 minutes
- BBC News (02:00-02:30) = 30 minutes
- HARDtalk (02:30-03:00) = 30 minutes
- BBC News (03:00-03:30) = 30 minutes
- The Travel Show (03:30-04:00) = 30 minutes
- BBC News (04:00-04:30) = 30 minutes
- HARDtalk (04:30-05:00) = 30 minutes
- BBC News (05:00-05:30) = 30 minutes
- World Business Report (05:30-05:45) = 15 minutes
- BBC News (05:45-06:00)  = 15 minutes
- Breakfast (06:00-09:15) = 3 hours 15 minutes
- BBC News at One (13:00-13:30) = 30 minutes
- Look North (13:30-13:45) = 15 minutes
- BBC News at Six (18:00-18:30) = 30 minutes
- Look North (18:30-18:55) = 25 minutes
- Party Election Broadcast (18:55-19:00) = 5 minutes
- The One Show (19:00-19:30) = 30 minutes
- BBC News at Ten (22:00-22:30) = 30 minutes
- Look North (22:30-22:45) = 15 minutes
That is twenty different slots a day, equating to 665 minutes a day (11.8 hours) on the main BBC One channel. 
Despite having a large section of this channel dedicated to the news, BBC also has 'BBC News' which is a channel dedicated solely to news all day.
This shows the large change in the length of the productions and the amount of times new content is released. 
Another difference that has occurred is the platform of which the news is featured.
In the early days of Pathé News it was shown in cinemas (as it outdated TV by some years) whereas with other future news productions they are usually found primarily on television amongst other platforms. 
Finally another factor which only changed after 1928, was that the Pathé News was completely silent; any information that could not be portrayed to audiences through the visuals was simply written in text form. 
This means there was no presenters featured in any of the original content. 
Although no standards were set at the time and these strides in broadcasting were revolutionary, when looking back at the content it can prove to be dull and not engaging as it lacks the presenters explaining the visuals occurring and is instead silent.

As Pathé News began to advance as we continued into the 1930's, the newsreels would feature voice-over discussing what was going on within the clips being featured.
These voice-overs would be delivered very sternly and focused, not incorporating any personality or specific style to the presenter themselves, and instead was simply narrating the content of the clip. 
This meant there were no specifically well known presenters and certainly none which would be recognised for their appearance, personality or any other defining characteristic than their voice.
An example of a clip featuring voice-over as described above is a report on the Hindenburg disaster from 1937.


As well as making changes to and developing the presenting style of Pathé News, the content also began to develop and expand into different topics of news individually covering subjects such as; entertainment, sport, women's issues and culture through a variety of different shows.
Although developments continued and Pathé News expanded into television productions, they were unable to continue to compete with the rise of television and the cinema reels stopped being produced in 1970.  

Newsround (Otherwise known as John Craven's News Round)
Newsround began in 1972 and continues to broadcast to this day, it is a television news show aimed specifically at children and was one of the world's first. It was presented by John Craven from it's premiere in 1972 until his departure in 1989.
Unlike Pathé News productions, the presenter was seen on camera and spoke about the stories prior to the corresponding visuals beginning.
His tone of voice changed depending on the topic of the conversation, however much of it still seemed monotone and dull in comparison to modern day Newsround.  
The content was also very different as it took into account the audience and censorship, unlike Pathé News which would simply portray events exactly as they happened with actual deaths being shown.
The presenting reflected this also as he spoke about events that would interest children, including music and entertainment such as the starting of Channel 4.
In the clip below, during one segment, John Craven speaks about the pop group Musical Youth.
He talks about how "Now the boys will have to settle down to some ordinary school work", the tone and the way in which it is worded seems a lot less formal, again acknowledging the audience of the show.
Although John Craven is not really showing much of his own personality, he became a staple of the show and was recognized and beloved by the viewing public, paving the way for presenters that we know and love today.
As time went on and Newsround continued to develop and advance, presenters became much more personal and exciting - Talking with genuine interest in the topics and giving much more enthusiasm that past presenters.
The audience once again is taken much more into consideration, the stories are filtered further in order to avoid frightening/upsetting/confusing children and the spoken language has become much less formal and more personal.
In the clip below, Ayshah Tull speaks about the latest Academy Awards stating that they have "Got all the gossip from the Oscars that you need to tell your friends on the playground"